3 min read
TAYLOR FRITZ CAME just shy of winning the Nexo Dallas Open on Monday, falling to Ben Shelton in a razor-thin final. And while the scoreboard belonged to Shelton, the style conversation belonged to Fritz. Since signing with BOSS in 2024, Fritz has quietly leveled up his menswear game — and in Dallas, his head-to-toe fit from the German brand looked every bit like the future of tennis style.
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“I’ve never had an outfit from BOSS that didn’t look good,” Fritz, 28, told Men’s Health ahead of the match. On court, he wore a beige-and-black set subtly stamped with the German brand’s logo: a slim quick-dry T-shirt with tailored stretch shorts. “Sometimes on-court outfits try too hard to catch people’s eyes,” he says. “This one isn’t too out there. I love the fabric. I love how it feels. It’s clean and classic.”
“Clean and classic” could just as easily describe his game. Fritz cracked the Top 10 in 2022 behind a booming serve, sharp forehand, and the kind of endurance that pushed him as high as world No. 4. Even as he’s climbed the rankings, he’s kept a disciplined, heads-down approach that makes him easy to root for, and a natural BOSS ambassador.
This is the second year BOSS has partnered with the Dallas Open, and the menswear brand made its presence known. Fritz’s face — topped with that now-signature BOSS headband — was plastered across banners throughout the Ford Center at The Star. A BOSS pop-up store inside the stadium was stocked with sleek, neutral-heavy activewear similar to what he wore on court. Men’s Health’s style team gave the pieces a test drive and can confirm: you don’t need a 130-mph serve to pull them off. We loved the clean quarter-zips and polished sweats emblazoned with the Dallas Open logo. With spring around the corner, they’re the kind of easy layers that will stay in rotation well beyond tennis season.
Fritz’s style has matured alongside his BOSS partnership, swapping tight jeans for flowier pants and favoring more monochromatic looks. “I’m from San Diego, so I used to dress more skater or streetwear,” he says. “Now I dress more classic, more elevated, and I think that fits me so much better.”
Has dressing better changed his game? “I wish I could say yes. Probably not,” he says. “But it helps my confidence. When I feel like I look good, that definitely helps.”
There’s a long season still ahead — another US Open campaign, and plenty of chances to lift a trophy. “There are a lot of guys with different styles,” he says when asked who else dresses well. “I’ll plug my other BOSS brother, Matteo [Berrettini]. And I think Frances [Tiafoe] is pretty well dressed.”
He didn’t win Dallas. But if confidence counts for anything, Fritz looks ready for what’s next.
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Christian is the Style and Reviews Director at Men’s Health and Women’s Health, where he oversees shopping and style content for both brands. He started his magazine career as an accessories assistant at Vogue, and has since held editorial roles at Tatler Asia and The Manual. When he’s not online shopping, you can find him on long walks with his two corgis.
