Maimane calls on South Africans to join his civic movement, noting it is not a political party
Partnering with community organisations, NGOs, religious bodies and businesses, the movement seeks to bring quality and affordable meat products to disadvantaged communities.
Maimane said the movement had secured braai wors – a popular product and symbol of a shared South African culture.
According to a pamphlet, the movement said braai wors was an “essential part of our culture” but was missing from many food packs.
“It also symbolises so much more than just food, it’s about our shared South African culture of braais and shishanyama,” the movement said.
However, meat in general is often too pricey for many South Africans to buy.
“The issue of meat, as an example, is that when you get into supermarkets and big chain stores their interest is profit to start off with. We are saying, there is something of an injustice when poor people cannot afford that,” Maimane said.
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The team has gone directly to suppliers to drive down the price of food, particularly meat.
“The fight against Covid-19 is a fight against poverty, that’s the only thing we must be doing.
“Lockdown and all of these things are just delay measures, but actually the only sustainable solution for Covid-19 is about fighting poverty,” he said.
While food parcels might be a necessary solution for now, the movement said it was unsustainable in the long run.
“That is why we are working hard to source food products at cost price and selling them with a negligible mark-up – making it affordable for poor and working-class South Africans.
“We want to maintain stability in disadvantaged communities by providing lower food prices during the crisis and beyond,” it added.
